Build or restructure your website into a system that converts.
I help established businesses build new websites or improve existing ones with clearer structure, stronger conversion paths, and scalable WordPress and WooCommerce systems.
New Builds
From strategy to launch
Restructuring
Fix what's not working
WooCommerce
memberships & subscriptions
01
Most website problems start with structure.
Whether you’re planning a new website or improving an existing one, the biggest obstacles are usually structural. When people can’t quickly understand your offer or find the next step, growth becomes harder than it should be.
Confusing User Journeys
Visitors struggle to understand your offer or know what to do next.
Weak Conversion Paths
Important actions are hidden, unclear, or easy to miss.
Complex Offers
Too many choices create confusion instead of confidence.
Disconnected Systems
Your website, store, and memberships don't work together efficiently.
02
Every part of your website should work together.
I don’t treat pages in isolation. Every engagement considers strategy, structure, technical implementation, and the logic that connects them.
UX Architecture
Create clear user journeys, organize complex offers, and guide visitors toward the right action.
Conversion Strategy
Reduce friction, improve decision-making, and turn more visitors into enquiries or customers.
WordPress & WooCommerce
Build reliable, scalable websites that support your business today and as it grows.
Membership & Subscription Systems
Create recurring revenue experiences with smooth onboarding, billing, and member journeys.
Website Restructuring
Improve existing websites with better structure, navigation, and conversion-focused user flows.
03
A structured process from strategy to launch.
Every project follows the same structured process. Strategy comes first, followed by architecture and implementation, ensuring every decision supports your business goals.
Understand your business and goals
We begin by understanding your business, customers, goals, and existing systems to build on a solid foundation.
- Business model review
- User journey mapping
- Systems audit
- Business model review
- User journey mapping
- Systems audit
Plan the structure and user flow
Organize content, navigation, and conversion paths to create a website that's clear, scalable, and easy to use.
- Information architecture
- Conversion planning
- Wireframes & structure
- Information architecture
- Conversion planning
- Wireframes & structure
Build, refine, and launch
Develop the website, connect the required systems, and test everything before launch for a reliable user experience.
- WordPress implementation
- System integration
- Testing & launch
- WordPress implementation
- System integration
- Testing & launch
04
Building a research-driven wellness platform from the ground up
A complete website system that combines eCommerce, memberships, customer accounts, and guided product discovery into one scalable user experience.
The Challenge
The business needed more than an online store. It required a scalable platform for research content, product sales, memberships, customer accounts, and long-term growth.
The Solution
Designed the UX architecture, planned the user journey, and built a connected WordPress and WooCommerce system with memberships, CRM automation, custom functionality, and streamlined business workflows.
The Outcome
Delivered a scalable platform with a clear conversion path, integrated business systems, and a foundation that supports future growth and ongoing operations.
05
MY APPROACH
Structure before design
06
I help businesses build websites that work as complete systems.
Every project begins with understanding how your business works—not just how your website looks. I focus on user journeys, information architecture, conversion paths, and the systems that support your business behind the scenes. The result is a website that’s easier to use, easier to manage, and built to support long-term growth.